Our fully integrated e-commerce platform enables our three online stores – Ellos, Jotex and Homeroom – to produce both customised and affordable customer offerings in an efficient way. Ellos Group’s business model also includes our payment solutions offer under the Elpy brand, as a fully integrated component of the customer offering on all e-commerce sites.
The platform achieves economies of scale for the Group by co-ordinating purchases, logistics, data analysis and data-driven digital marketing, payment solutions, and customer service within common functions. It also means that organic and acquired growth can be achieved without significant investments or cost increases.
Ellos Group develops its own home furnishings and fashion collections, with design, fashion preferences and fit attuned to the customer. A central part in our strategy are private label sales in the Nordics and selected marketplaces in Europe. At the same time, we offer leading external brands on the Ellos e-commerce site.
Through our design system, Ellos Group strives to have the most efficient possible processes to meet our core customers’ needs – women in mid-life - without compromising quality and security. Because each online store has its own unique identity and target group, Ellos, Jotex and Homeroom design their collections themselves for their own brands.
The online stores are able to purchase their products via a centralised purchasing function. Co-ordinated purchases can then be made via selected agents, importers and manufacturers in different geographies. Ellos Group is therefore also able to set demands that suppliers meet the group’s requirements of conducting their operations in a responsible manner.
Our shared, cost-efficient, flexible and high-capacity logistics platform ensures that deliveries from Ellos Group’s central, well-located distribution centre in Borås to customers in the Nordics and Europe are fast and reliable.