Sustainable Material targets (own brands)
We focus on the materials we use most, such as cotton, polyester, viscose and wood. For these materials, we have set clear targets to increase the share of more sustainable alternatives.
| More sustainable material | 2025 | 2024 | Target 2025 | Target 2030 |
|---|---|---|---|---|
| Share of more sustainable textile product sales within own brands (%) | 65 | 57 | 50 | 100 |
| Share of more sustainable cotton in products within own brands (%) | 96 | 95 | 100 | 100 |
| Organic cotton (%) | 53 | 49 | ||
| BCI cotton (%) | 42 | 46 | ||
| Recycle cotton (%) | 1 | 0 | ||
| Share of recycled polyester and polyamide in products within own brands (%) | 64 | 57 | 50 | 100 |
| Share of EcoVero viscose in products within own brands (%) | 79 | 67 | 50 | 100 |
| Share of FSC-certified solid wood furniture in products within own brands (%) | 69 | 52 | 50 | 100 |
Animal fibres
For products under our own brands, Ellos Group applies clear requirements for materials of animal origin to promote responsible animal welfare. Ellos Group:
- does not sell products containing real fur
- does not accept mulesing of merino sheep
- only accepts down and feathers as a by-product of meat production, and does not permit live plucking
- does not accept angora wool
- only accepts leather from animals bred for meat production
- does not accept animal testing, either during production or on finished products
- does not accept materials from endangered species
These requirements form part of Ellos Group’s Product Policy and apply to suppliers producing products for the Group.
Restricted materials & chemicals
Ellos Group sets strict requirements for chemicals and materials used in products. For products under our own brands, hazardous substances are restricted or prohibited through defined policies and supplier requirements.
The Group:
- applies a Restricted Substances List (RSL) and a Manufacturing Restricted Substances List (MRSL) to prohibit or limit hazardous substances
- prohibits the use of substances such as PFAS, flame retardants, PVC (with limited exceptions), antibacterial additives and DMFu
- requires compliance with EU regulations including REACH and Persistent Organic Pollutants (POPs)
- ensures chemical safety through mandatory testing before production, especially for high-risk products
- requires suppliers to document and manage chemicals in accordance with safety data sheets
These requirements are communicated through the Supplier Manual and are primarily applied to products under the Group’s own brands, while efforts are ongoing to ensure alignment also for external brands.
Recycling
We also work to make products easier to recycle. One way to do this is by increasing the use of mono-materials (products made from a single material), which simplifies recycling at the end of the product’s life. In 2025, 52% of textile products under our own brands were mono-material. Our long-term ambition is to further increase this share to support circularity.
Way forward
Our ability to improve materials depends on availability, technology and supplier collaboration. Access to recycled materials is still limited in some areas, and this can affect how quickly we can transition. We are therefore working with suppliers and industry partners to increase supply and improve data on material composition over time.
We are transparent about both progress and limitations. For some products and external brands, collection of detailed material data is still being developed. Improving this data is a key step to better monitor and reduce environmental impact in the future.