To strengthen the company's competitiveness, value creation and innovation, we focus on the following areas:
- An increased focus on our offer to our core customers, women in mid-life
- A continuously personal, friction-free and fast customer experience
- Fast payment solutions with a customer centric approach under the payment brand Elpy
- An increased offer choice with relevance
- A convenient, easy and fast checkout experience
- Efficiency, improvements and cost focus
- Focus on private label in the Nordics and selected marketplaces in Europe
- Seek and develop initiatives for a more sustainable world
- Create a market leading offering in the home interior segment
- Continue our European expansion with focus on social media and influencers
- Expand cooperation with suppliers to improve assortment and increase the product margin
- Efficiency in marketing and utilization of scalability in the cost base
To succeed, it is important that we continue to be efficient, develop our sustainability work and strengthen our IT infrastructure and data analysis. Additional success factors are our proud, passionate and competent employees and an organisation with a focus on the customer, the individual and innovation.