Who we are

The Ellos Group, which includes the online stores Ellos, Jotex, Homeroom and payment brand Elpy, is a leading shopping destination for fashion and home furnishings in the Nordic region. Working closely with our millions of customers, we offer attractive and sustainable products for the woman in mid-life, her family and home. We continuously develop our business through innovation, creativity, and sustainability, and always focusing on the customer. The Ellos Group, headquartered in Borås, and with operations in all Nordic countries and selected European markets, has around 550 employees and sales of around SEK 3.4 billion.

Employees
550 +
Employees
Companies Key
1947 .
The company was established
Sales Key
SEK 3.4 b
Net sales
customers key
2.2 m
Active customers

Ellos Group's success is based on a strong entrepreneurial culture. Since the start, we’ve always managed to stay at the forefront. From the first mail order catalogue, to today’s leading e–commerce sites in home furnishings and fashion. As a leading e-commerce player with strong e-commerce platforms in home furnishings and fashion, we hold a positive outlook towards the future. 

Hans Ohlsson, CEO Ellos Group