In 2002, Jotex launched its e-commerce platform and two years later, in 2004, Jotex was acquired by Ellos Group. Jotex's product offer has continuously grown from curtains to furnishings for the entire home, both for the indoors and for the outdoors. However, the basic idea of offering personalised products that embrace each person's individual interior style, continues to guide the company to this day. The product range is targeted at interior design enthusiasts between the ages of 30 to 60 who aspire to live in a modern home. Jotex’s vision is to be able to offer a selection of more beautiful and personal homes.
In 2022, Jotex had approximately 1,3 million active customers, and the e-commerce site had more than 60 million visits. The main product categories are curtains, furniture, bed fabrics, decoration, and carpets, and each product category offers a wide range of price levels.
