Markets

Ellos Group is one of the leading e-commerce groups in the Nordics, with e-commerce sites Ellos, Jotex and Homeroom, and payment brand Elpy. We offer both our own and external brands within home interior products, as well as a wide range of products with an attractive brand portfolio within fashion. We target consumers in the Nordic region and to a growing extent, in neighbouring European countries, through our scalable platform on which the e-commerce sites Ellos, Jotex and Homeroom are built. A majority of the products are delivered to Ellos Group’s customers from our logistics centre in Borås.

Ellos Group has a leading market position within home and fashion in the Nordic region. In 2020/2021, we rolled out our strategy for centralized European expansion and launched Jotex in Germany, Poland, the Netherlands and Austria.

Ellos Group sees favourable long-term conditions in the industry and we are well positioned in the market to benefit from the structural growth online by keeping our strong focus on customer experience and continuing our European expansion.

Factors driving the industry's long-term conditions are:

A change in consumer behaviour with an increased preference for online shopping.
- Improvements in the customer experience for the end consumer.

These and other factors have benefited, and are expected to continue to benefit, online retailers such as Ellos Group.