About Ellos Group

Ellos Group – with e-commerce sites Ellos, Jotex and Homeroom and payment brand Elpy – is the Nordic region’s leading e-commerce group for home furnishings and fashion. Our popular product offering includes range of external and own brands. Working closely with our millions of customers, we constantly strive to develop and offer attractive, sustainable fashion and home furnishings for the entire family.

How we do business

Ellos Group’s business model is based on a fully integrated, well-invested and scalable e-commerce platform for our three e-commerce sites – Ellos, Jotex and Homeroom.

Strategy

Ellos Group has a clear growth strategy, focused on developing our existing e-commerce sites and continuing our geographic expansion.

Markets

Ellos Groups operates the e-commerce sites Ellos, Jotex and Homeroom with strong market positions within their respective customer segments in Sweden, Norway, Finland and Denmark. At the year end 2020/2021, Ellos Group expanded to Europe by launching Jotex in Germany, Poland, Austria and the Netherlands.

Values

Our values drive Ellos Group’s culture forward and facilitates a successful future.

Entrepreneurship
Humble winners
Joy

History

Ellos, founded in 1947 by Olle Blomqvist, published its first mail order catalogue back in 1953. Our head office in Viared, just outside Borås, was opened in 1978. With roots in the mail order industry, Ellos Group has evolved into a leading e-commerce group.