Ellos is a well-known e-commerce company with a brand recognition of over 90 per cent. The Ellos sites had more than 72 million visitors during 2017. Ellos is established in Sweden, Norway, Finland, and Denmark. Around 50 per cent of the sales come from Sweden, while the remaining 50 per cent are distributed between the other Nordic countries. Apart from the Ellos brands, e g Agnes & Cecilia, Áhkká, Ellos, Sense of Karma, and Sons of Owen, a further 700 external brands can be found on the Ellos site.