CEO and President Ellos Group since January 2013. Employed since 2001.
Born: 1971.
Education and professional experience: Diplom Kaospiloterna (equivalent to 180 ECTS). Background in the e-commerce and fashion- and home furnishing industry, mainly from PPR, Kering, Redcats and Ellos.
Significant duties: Board member Svensk Digital Handel AB and Enklare AB.
Holdings in the Company (including through related parties): Party to forward contract to subscribe for a maximum of 289,583 shares* following conversion of Hurdle Shares.
* Subject to customary recalculation provisions.
CFO Ellos Group since April 2013. Employed March 2004.
Born: 1979.
Education and professional experience: M.Sc., Business Administration at University of Borås. Previously, Controller and Corporate Director of Financial Planning & Analysis within the Redcats Group in the United States. Background in the clothing industry mainly from Redcats and earlier assignments within the Ellos Group.
Significant duties: -
Holdings in the Company (including through related parties): Party to forward contract to subscribe for a maximum of 252,595 shares* following conversion of Hurdle Shares.
* Subject to customary recalculation provisions.
CIO Ellos Group since June 2021. Employed since June 2021.
Born: 1979.
Education and professional experience: M.Sc. Applied Information Technology at University of Gothenburg and B.Sc. Systems engineering at University of Borås. Previously, CIO and Projects and development manager at NetOnNet and Developer at Nyce Solutions AB.
Significant duties: -
Holdings in the Company (including through related parties): Party to forward contract to subscribe for a maximum of 148,540 shares* following conversion of Hurdle Shares.
* Subject to customary recalculation provisions.
Business Development Manager Ellos Group since October 2020. Employed since 2020.
Born: 1989.
Education and professional experience: Design Technologist from Copenhagen School of Design & Technology. Previously, Sales Manager at Nilson Group and E-commerce Strategist at Avensia.
Significant duties: Board member, Belid Lighting Group.
Holdings in the Company (including through related parties): Party to forward contract to subscribe for a maximum of 33,414 shares* following conversion of Hurdle Shares.
* Subject to customary recalculation provisions.
Brand Director Ellos since November 2024. Employed since January 2014.
Born: 1976.
Education and professional experience: Master of Science in International Management at School of Business, Economics and Law at the University of Gothenburg. Bachelor of Business Administration and Business Economics with a focus on marketing at Halmstad University. Previously, Business Control Manager and project leader within business development at Intersport, Lindex and NilsonGroup.
Significant duties: -
Holdings in the Company (including through related parties): Party to forward contract to subscribe for a maximum of 140,620 shares* following conversion of Hurdle Shares.
* Subject to customary recalculation provisions.
People & Culture Director Ellos Group since June 2025. Employed since June 2025.
Born: 1974.
Education and professional experience: Master of Science in Business Administration, Gothenburg School of Business, Economics and Law, University of Gothenburg. Certified Coach. Former Chief People Officer at Axel Arigato and HR Service Manager at Västtrafik AB. Previous foundation in IT/Tech and marketing.
Significant duties: -
Holdings in the Company (including through related parties): Party to forward contract to subscribe for a maximum of 44,553 shares* following conversion of Hurdle Shares.
* Subject to customary recalculation provisions.
Chief Procurement Officer Ellos Group and Assortment Director Ellos
Born: 1971.
Education and professional experience: B.Sc, Textile Economy at Textilhögskolan in Borås. Previously, Global Production Manager at Varner Group and Purchasing manager Cubus AS.
Significant duties: -
Holdings in the Company (including through related parties): Party to forward contract to subscribe for a maximum of 140,620 shares* following conversion of Hurdle Shares.
* Subject to customary recalculation provisions.
Logistics and Supply Director Ellos Group since May 2017. Employed since May 2017
Born: 1981.
Education and professional experience: Master of Science in Logistics at the University College of Borås. Previously, Head of Storage business for DHL Freight Sweden, Head of Operations at Nelly.com and Logistics&Quality Manager at Bring Parcels AB.
Significant duties: -
Holdings in the Company (including through related parties): Party to forward contract to subscribe for a maximum of 132,293 shares* following conversion of Hurdle Shares.
* Subject to customary recalculation provisions.